Soundking Group. [Photo provided to Ningbo Times]

Soundking Group. [Photo provided to Ningbo Times]

By Dong Na

Soundking Group, established in 1988, is an outstanding embodiment of China's pivot towards smart manufacturing. Over the past few decades, Soundking has emerged as a global leader in the smart audiovisual industry. With its cutting-edge innovative technology and superior product quality, Soundking Group has not only been recognized as a "Sector Champion" Manufacturing Enterprise in China but also garnered international acclaim.

Soundking products have been utilized at prestigious events and venues worldwide, including the Shanghai World Expo, the G20 Hangzhou Summit, the CMG Spring Festival Gala, and the Ningbo Academician Center, showcasing the rich narrative of Ningbo's creativity and the rise of Chinese culture on the global stage.

International Media Awed by Soundking

Recently, a delegation of overseas journalists from more than 20 countries toured the Soundking Group headquarters and its Audiovisual Intelligent Technology Museum in Ningbo. The 50-million-yuan museum, covering an area of more than 10,000 square meters, showcases Soundking's major technological innovations. Highlights include the CADAC analog mixing console, the KLING & FREITAG sound system—a fixture at the CMG Spring Festival Gala for several years—along with other groundbreaking products such as immersive sound systems, intelligent educational solutions, and electronic musical instruments.

"Soundking is one of the best companies in this industry; it's amazing! I think our company and even my own family need its products!" said Khaled Mahmoud Orabi Moussa, a reporter from Al Shabiba Newspaper. "With Soundking serving as a representative of Chinese excellence, I hope to see more Chinese products in the Arab region, and more Arab-Chinese business partnerships."

Following the visit, Thamer Ali Jasim from Iraq Media Network expressed his keen interest in Soundking's analog mixing consoles and studio equipment. He promptly initiated contact with Soundking's sales department, conveying his purchase intention.

Soundking as a Cultural Ambassador

"Soundking strives not only to be the leader in audiovisual technology, but also to amplify China's voice on the global stage," said Ms. Chen Zhong, Executive President of Soundking Group.

Chen regards every product of Soundking to be a conduit of Chinese culture, demonstrating the unique charm and deep heritage of China, as well as the reputation of Ningbo enterprises and Chinese brands, to the world, regardless of where they are sold.

In recent years, Soundking's products have featured at several premier global events, highlighting the prowess of Chinese enterprises. From the globally acclaimed 2008 Summer Olympics in Beijing and Shanghai World Expo, to the G20 Hangzhou Summit and BRICS Xiamen Summit, Soundking has enriched these international gatherings with its advanced audiovisual technology and exemplary services, fostering a deeper global appreciation and understanding of China.

At the same time, Soundking also engages its overseas employees in the celebration of Chinese traditional festivals and showcases Chinese culture at international exhibitions, utilizing its audiovisual expertise to present China's cultural landscape and music to the world.

Innovating for a Global Market

Focusing on blending technology with culture, Soundking is driving industry transformation and advancement with its innovations and breakthroughs, setting the direction for the industry's future.

Transitioning from equipment manufacturing to providing integrated system services, Soundking now offers comprehensive solutions in audiovisual systems, underscored by its proprietary intellectual property.

With over thirty years in crafting sound systems for the cultural sector, Soundking has become a rapidly expanding national brand. At the 2023 Hangzhou Asian Games, its sound reinforcement systems were featured in several key venues, and the company undertook the installation, technical support, and commissioning.

"Utilizing Internet of Things, big data, and intelligent system technologies, we aim to advance the digital transformation of traditional cultural enterprises," stated Yan Guohua, Vice President of Soundking Group. Yan noted that the company has developed a comprehensive digital industry chain, integrating audio and video systems across nine key sectors, including intelligent conferencing, education, culture, and tourism.

Products that combine rich cultural significance, advanced technical innovation, and high added value are poised to be favorites in the digital economy era and are set to make a global impact.

In 2023, the export value of Soundking reached 350 million yuan. The company's products were shipped to the EU, Japan, Brazil and beyond. This year, Soundking's goal is to increase the export value by 20% year-on-year, further extending Ningbo's manufacturing narrative to a global audience and cementing its place on the world stage.