PEACEBIRD Listed Among the First Batch of "China Famous Consumer Brands" by MIIT

Recently, the Ministry of Industry and Information Technology (MIIT) of the People’s Republic of China released the list of the first batch of "China Famous Consumer Brands", with PEACEBIRD successfully selected in the "Trendsetting New Force" category.

The "China Famous Consumer Brands" evaluation covers three dimensions, namely historical classics, era-defining excellence, and trendsetting new forces, assessing value through multiple criteria including product innovation, market competitiveness, brand influence, and cultural empowerment, etc.. This establishes a Chinese consumer brand system centered on corporate and regional brands, providing authoritative references for consumers to select quality products. Through high-quality supply, it aims to create consumer demand, lead consumption upgrades, and effectively promote qualitative improvement and expansion of the consumer market.

The "Trendsetting New Force" category emphasizes creative design, recognizing emerging brands that lead contemporary consumption trends. As a brand retail enterprise, PEACEBIRD has adhered to the fashion industry as its core development direction since its founding in 1996, establishing a comprehensive brand matrix including PEACEBIRD MEN and PEACEBIRD WOMEN, making it an outstanding representative of "Trendsetting New Force".

PEACEBIRD continuously reinvents itself through innovation to lead fashion trends amidst evolving consumption patterns. In 2019, the company launched three counter-cyclical strategies of "Fashion Focus, Data-Driven, Omni-Channel Retail", demonstrating strong transformation momentum and expansion potential.

Since 2023, the company has implemented comprehensive organizational reforms, using digital tools to precisely understand consumer needs, optimize product design and supply chain management, continuously enhance core R&D capabilities, build a creative ecosystem, and pioneer a high-quality development path of "simultaneous quality-efficiency advancement".

With "Joy in Quality Fashion" as its core proposition and adhering to a "China-rooted, Globally-crossing" development path, the company plans to redefine quality benchmarks in China's fashion retail industry through dual drivers of product development and consumer experience, aiming to build a globally influential Chinese fashion brand.