Riding the Digital Tide, Forging New Growth | The Ningbo Brand Digital Empowerment "Tidal Surge Plan" 2025 Launched

On April 28, the Ningbo Brand Digital Empowerment "Tidal Surge Plan" 2025, hosted by the Ningbo Municipal Economic and Information Technology Bureau and the Ningbo Radio & Television Group, was grandly launched at the Ningbo (Qianyang) Livestreaming Center.

This year’s event, themed "Riding the Digital Tide, Forging New Growth", aims to deepen the integration of AI, big data, and other technologies with traditional industries. By empowering industrial transformation, product upgrades, brand building, and service optimization, it helps businesses achieve breakthroughs and seize new opportunities.

At the opening, Yang Yang, the digital spokesperson of the Ningbo (Qianyang) Livestreaming Center, reviewed the fruitful achievements that had been made in 2024 in Ningbo’s brand digital empowerment efforts.

Zhang Shuiqing, Deputy Director of the Ningbo Municipal Economic and Information Technology Bureau, expressed the hope that the "Tidal Surge Plan" would guide enterprises to proactively embrace digital transformation and AI development. By better integrating technological innovation with consumption upgrades, and improving supply quality with market expansion, the plan will strengthen tech empowerment, innovate consumption scenarios, and provide businesses with "full-cycle support" from digital marketing to policy adaptation. This digital wave will enhance Ningbo brands’ global competitiveness and drive comprehensive corporate upgrades.

Chen Xiaodong, Chairman of the Ningbo (Qianyang) Livestreaming Center, elaborated on the Tidal Surge Plan 2025 which will focus on deep integration between Ningbo’s manufacturing sector and the digital economy. Centered on a virtuous cycle of "technological innovation - industrial upgrade - consumption expansion", the plan will boost both regional economic growth and consumer market vitality through four key dimensions of market expansion, industrial collaboration, talent cultivation, and livestreaming+.

Eight specialized events, including the "Fearless Forward" Hundred Enterprises Global Expansion Initiative, the "E-JD" Product Selection Fair, and the Xiaohongshu E-Commerce Bootcamp, etc., will help businesses explore new markets and pathways.

Subsequently, Jiang Yan, Dean of the Ningbo (Qianyang) Business School, conducted an AI-powered e-commerce training session, showcasing AI’s potential in livestreaming e-commerce and content creation. Attendees engaged in lively discussions on practical applications, such as virtual hosts and data analytics in e-commerce operations.

Over 100 representatives from industrial associations, e-commerce platforms, enterprises, and colleges and universities across Ningbo’s districts (counties/sub-cities) attended the opening ceremony and training sessions.

With renewed productive forces, the journey sets sail again. The Ningbo Brand Digital Empowerment "Tidal Surge Plan" 2025 will establish a new industrial ecosystem driven by expertise and mutual benefit, further advancing the digital transformation of local enterprises and propelling Ningbo brands to "break boundaries and shine brighter".