Classic Heritage Industry Reinvents Wellness Trend: Century-Old Shou Quan Zhai Shines at the Zhejiang Provincial City Basketball League

Can you believe it? The Zhejiang Provincial City Basketball League, known as ZheBA, was trending, due to a group of "cross-border heartthrobs”—not star athletes or idols, but the Ningbo TCM Material's "Herbalist Dream Team"!

The coolest highlight of the ZheBA is the Ningbo TCM Material's revolutionary stunt! While others competed with loud cheers, they brought century-old herbal recipes from Shou Quan Zhai and Feng Cun Ren Tang to the court, introducing the "Vitality Energy Egg". One bite boosts players' offense and defense to max levels, the ultimate secret weapon for on-court domination!

Don’t assume heritage brands only do herbal pastes. This time, the Ningbo TCM Material flipped the script! Premium herbs slow-cooked into bouncy eggs packed with nourishing essence, releasing subtle herbal aromas when cracked. Fans munching them in the stands cheer louder; players refueling during breaks transform into lightning bolts. This "diet + sports" combo turns wellness into the hottest trend!

The real showstopper? The live "Herbalist Dream Team"! Averaging over 65 years old, these meticulous TCM experts at work become energetic cheering group on court, weaving through crowds with energy eggs. Handing them out, they quipped: "Kid, sink that three-pointer after this egg!" Their kindly pride earned them the title "Ultimate Cheer Squad".

Fans said: "We used to bring milky tea and popcorn to games. Now it’s two energy eggs each. ZheBA just leveled up to premium wellness sports!" Others praised the heritage innovation: "Who knew grandpa’s herbs would become our gen’s trendy must-have? Full marks for this cultural reinvention!"

From pharmacies to courts, herbal pastes to vitality eggs, and historic legacy to modern trends, the Ningbo TCM Material doesn’t just rejuvenate its century-old brand; it showcases heritage’s "youth mode". Wellness can be hip, tradition edgy, and when herbs meet basketball, the result is Gen Z’s wellness revolution!

The Ningbo TCM Material Co., Ltd. is a historic, culturally rooted healthcare enterprise specializing in proprietary Chinese medicines, raw herbs, and prepared slices. Its subsidiary, established in 1956, was among Zhejiang’s first GMP-certified herbal slice producers, with decades of expertise and a team of veteran herbalists. It owns two century-old brands—Shou Quan Zhai and Feng Cun Ren Tang, exemplary inheritors of Ningbo’s TCM heritage and icons of the city’s classic industries. Shou Quan Zhai’s herbal culture and Feng Cun Ren Tang’s processing techniques are municipal and provincial intangible cultural heritage. The Shou Quan Zhai holds provincial and national "Time-Honored Brand" titles, provincial heritage status, and is a Zhejiang TCM wellness tourism demo base. Feng Cun Ren Tang is also a provincial and national "Time-Honored Brand" with municipal heritage recognition.